Archive for August, 2006

‘Cheap-Chic’ Chain Spreads Gospel
August 18, 2006

THE NEW YORK SUN — August 18, 2006

What would Jesus say about that backless halter minidress?

Forever 21, a popular chain of cheap-chic clothes with stores throughout New York, is literally spreading the Gospel with every sale. When customers leave the shopping emporium with bags full of red cocktail dresses and panties emblazoned with phrases like “Y is for Yummy,” few realize that they are also walking away with a bit of religion.

The owners of the company are devout Christians who print in small type on the bottom of the company’s iconic yellow shopping bags the words: “John 3:16.”

One of the most frequently referenced passages of the Bible, John 3:16 says, “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”

It is frequently hung on banners at football games and prominently displayed at the goal line. (more…)

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From Queens, Revolution Sweeps the World of Yogurt
August 14, 2006

THE NEW YORK SUN — August 14, 2006

Antonios Maridakis says that when one of the world’s most famous and well-chiseled actors headed to Mexico recently to shoot a movie, he first placed a call to Queens with a special request — for a case of yogurt.

From his small office in an industrial strip on the border of the Woodside and Astoria sections of Queens, Mr. Maridakis controls a small dairy empire, importing 40 million cups of Total yogurt a year from his native Greece to be shipped to 38 American states.

Creamier and less caloric than most of its American counterparts, Total has captured the attention and taste buds of the kind of New Yorkers who don’t mind spending upward of $2.50 on a small cup of plain yogurt.

Homemaking guru Martha Stewart loves the stuff. So does celebrity chef Nigella Lawson. Author Jana Klauer included it in her new diet primer, “How the Rich Get Thin: Park Avenue’s Top Diet Doctor Reveals the Secrets to Losing Weight and Feeling Great.”

Produced by an 80-year-old company in Greece called Fage (pronounced “fah-yeh”), the yogurt first started appearing on American shelves six years ago.The family-owned business found Mr. Maridakis to head its American operations through a small ad it placed in local newspapers. (more…)